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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to mark them with campaign naming conventions or labels – or both! The client decided to devise a plan to begin expanding their promote products via AdWords. You can link your YouTube account directly to your AdWords account and run video...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers have the option to create up to five custom labels using Shopping Campaigns Custom Labels 0-4 (one per column). Decide which custom labels to use for the new Campaign (up to 5). Retailers who want to create ad groups for products outside...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Both “adwords labels” and “adwords grouping” attributes can remain in your product feed. In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute...

  4. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    Does your auto target match your product type, brand or AdWords labels exactly? Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in...