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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Both “adwords labels” and “adwords grouping” attributes can remain in your product feed. In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute...

  2. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    Does your auto target match your product type, brand or AdWords labels exactly? Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in...

  3. SEM Tools of the Experts

    Make sure you follow the safety warnings on the labels! Speaking of Aaron Wall, he also had the SEO Book Keyword Tool on his list, along with a mixed bag of helpful tools: "Google AdWords keyword tool, Microsoft Ad Intelligence, Compete Search...