Hopefully this post has taught you two things: that even the most experienced PPC managers make mistakes, and how to avoid those pitfalls! After the changes are live, check the settings again in the online interface to make sure everything is the...
In April, some PPC managers were outraged when Google announced that using the ‘rotate evenly’ setting indefinitely can inhibit performance and serve poor quality ads. In addition, similar targeting improvements in the AdWords interface that allow...
Not only was this a helpful tool for keyword research, it also assisted PPC managers in ad group creation – each keyword group in the Wonder Wheel could conceivably become an ad group in a PPC account.
Historically, Google Adwords has been known for offering a myriad of campaign settings: levers that PPC managers can pull to tailor their campaigns to meet their needs. Nowadays, though, there are a seemingly endless number of options, and not all...
It was the sound of thousands of AdWords account managers doing a massive *facepalm* over the news that Google was changing, in the most idiotic way possible, something that has been fundamental to AdWords accounts since Day 1: Google Ad Rotation.
Well that's the trick that long-time paid search managers have been using to allow them to keep an eye on so much material so easily. This isn't the most straightforward thing to set up for most campaign managers though.
Also, the Budget Summary report will be a quick reference resource so that account managers can quickly recognize any potential budget issues. The adCenter interface will display a numeric quality score (1-10).
The major updates to AdWords Editor are for those PPC managers who are utilizing AdWords to its full extent with mobile targeting, display ads, and remarketing. In both cases, there are many features for PPC managers to be excited about.
These are great time-savers for PPC managers. Most of you are aware of the recent improvements to the Google AdWords user interface (UI), including the ability to run reports in the Campaigns tab. All data is displayed for the date range selected...
Microsoft adCenter is readying some new features for PPC managers. After the Search Alliance transition is completed, all advertisers will be able to apply for access to the adCenter application programming interface (API) to automate PPC management.
Yes, PPC managers are in for a bumpy ride but hopefully this information will help smooth out the road for you in the coming months. The Yahoo Search Marketing interface provides two matches: standard and advanced.
They, unlike their paid search counterpart, might be integrating efforts with other marketing team members, designers, product managers, programmers and sysadmins. Who they'll be working with depends on how your internal structures are built, but I...
