All in all, setting up flexible bid strategies is an awkward, laborious process in the web interface. This is a big year for changes at Google AdWords. Is this a revolution in bidding for your AdWords campaigns?
The visual interface means less mental calculation for complex filters. Because Graph creates filters so quickly, it's simple to export the filtered data, massage it, study it, and upload changes back to the Bing Ads interface.
Google Tests New Interface for Related Image Searches – Google Operating SystemCollage replaces thumbnails above the results: The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media...
Unruly Analytics is super easy to use, has a sleek user interface and offers beautiful data visualization which updates in split seconds.said Irène Labus, Analytics Director of Havas, who has been beta-testing the product.
A new Google Places for Business interface rolls out. Google Places for Business gets a new interface with more Google+ integration. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling...
This means you only have to have your developer (or IT department) put one piece of code onto your site and then you are free to create new tags and manage existing tags in one easy to use interface. With a few simple changes in the interface you...
After the changes are live, check the settings again in the online interface to make sure everything is the way it should be. Conversion I didn't check conversion codes in AdWords when taking over new account.
This is simple to execute on within the AdWords interface, just create Product Targets for each individual SKU that you'd like to merchandise separately from the others. One truth in the paid search world, and similarly in PLA, is that the more...
This is less useful in the AdWords interface currently. The visually appealing interface for ad scheduling has gone but in its place is a list-based control. Google has already started to roll out the newly announced AdWords enhanced campaigns to...
After the changes are live, check the settings again in the online interface to make sure everything is the way it should be. How to avoid bidding mistakes: It’s hard to completely avoid them, but using an offline editor like AdWords Editor or Bing...
Native Interface – Google AdWords, Bing Ads, Facebook Ads, etc. Google AdWords Bulk Operations > Automated Rules Desktop Tools – AdWords Editor, Bing Ads Editor, Facebook Power Editor Google AdWords Conversion Optimizer
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
Google has made their new bulk edit facility directly in the AdWords interface for all advertisers globally. This is a positive move that replicates some of the best features of AdWords Editor directly in the interface.
For advertisers who manage their PPC from the web interface, a new recently released feature will make your life much easier. Check out these top six time-saving tips for Google AdWords PPC. Somewhere in between scoring online deals and 2013...
We categorized our list in four sections: AdWords interface updates, AdWords campaign management, Google SERP evolution, and Bing Ad updates. AdWords Interface Updates Bulk edit directly within the AdWords interface: You can complete bulk campaign...
The best part of your day is getting knee-deep in the AdWords interface – except for that tab on the far right. It's still amazing to see marketers taking an AdWords account, duplicating a search campaign, turning the campaigns setting to “Display...
Your bounce rate can be as much about how you define your macro and micro conversions (put simply, those large and small actions your customer takes which further the goals of your website or business) and to some degree you can very easily force...
Google entered the foray a while back by introducing Call Extensions directly into the AdWords interface. Calls tracked through mobile click-to-call activity as well as manually dialed calls through the forwarding numbers are all tracked in your...
SEM author, speaker and consultant David Szetela discussed the new display network interface tab, targeting moved to ad group level, multiple targeting options beyond “keyword” and “placements”, and exclusion settings.
Go to the Keywords tab in the AdWords web interface, You know it needs work. You know you can improve it. And your client is chomping at the bit to see some lift from your expertise. For some accounts, it’s absolutely reasonable to tell your...
