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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Only 13 percent of the page represented organic results, while 29 percent were AdWords results. With that information, you could focus on optimization. Continuing the status quo without any creativity and optimization will yield diminishing returns...

  4. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    One easy way to monitor performance trends for extreme issues is to set up automated alerts within Google Analytics or AdWords. Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to testing on the...

  5. How to do Awesome SEO Keyword Research for a Standard Website

    You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. It means your site has a page that’s relevant for the term – so you don’t need to...