The Disciple has a great relationship with their Google reps. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an...
Product Info – Presentations and sell sheets for the reps to deliver and standalone decks that leads can pass around internally. Demos – A standard story to position your company and product consistently across reps and demos.
Ask your Google AdWords reps. The Implications of Google AdWords Product Listing Ads AdWords Video Extensions Overview Seller Rating Extensions - AdWords Help Product Listing Ads (full help) - AdWords Help
It appears the personal relationships between European agencies that run large scale Adwords spends and their dedicated Google reps is just not that important anymore. In the US, Adwords reps have accounts - usually at the industry level...
I heard a lot about "internal tools" available to account reps that can help identify new keywords and content sites which will enhance the performance of your account. Advertisers can now use Desktop to add or edit targeting settings such as geo...
Getting direct, informal access to search engine reps can often be worth the price of admission. New ideas from speakers and fellow attendees, tips on what not to do, new contacts (SEOs as well as search engine reps), inspiration from immersion...
Who they'll be working with depends on how your internal structures are built, but I know in my own personal case, I liaise with all those folks as well as project managers, ad sales reps and the occasional executive from time to time.
Sara Holoubeck reports on this session, noting that the two agency reps and Comedy Central employee on the panel were all "bullish" on contextual advertising. Webmaster Radio’s Jim Hedger caused quite a stir with his exposé on botnets, click fraud...
Google has given to Reps. Google AdWords Starter Edition : Review, Search Engine Journal New AdWords tools and enhancements, AdWords Blog Even Google's Not Immune To the Slowing Online Ad Boom, SeekingAlpha
Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. Panelists during the "Ad Reps, Friend or Foe" session showed...
Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. According to Lash, "aggressive selling" is all about ad reps...
Ironically, this means that in order to keep its hands clean on the paid inclusion front, Google's ad reps will likely continue to be some of the key players used to get editorial problems rectified. Heck, see this SEW forum post for a recent...
Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...
Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...
Ironically, this means that in order to keep its hands clean on the paid inclusion front, Google's ad reps will likely continue to be some of the key players used to get editorial problems rectified. I personally doubt the allegations, though there...
I personally doubt the allegations, though there were a few disturbing anecdotes shared by attendees at the Search Engine Strategies conference about ad reps seeming to know that sites had been banned by Google, thus making the pitch to take out...
