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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Before we get into a few cloning applications, let’s visit the free desktop AdWords Editor program so you can see how simple it is to clone a campaign. While it took Major League Baseball a couple of decades to see the value of nerds with laptops...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. The point is that by creating a work-around that...

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions. Without reserve, Chatterjee told SEW that the call-through...

  4. Google Product Extensions Make It to Mobile

    Log into your Google AdWords account and locate your AdWords Customer ID (located in the top-right corner of every page, just below your login address). We'll start with the Google Merchant Center, as Google requires you to connect your AdWords and...

  5. The Call for Call Tracking Is Answered

    Previously part of the Google Ad Innovations program AdWords call metrics is now being made available to more advertisers to track the number of phone calls an AdWords campaign generates. Both Google AdWords and Marin Software have announced...

  6. SearchDay | Launch Google Freedom Now

    Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Here are three more important considerations before you choose to outsource your testing program or "insource" it by...

  7. Microsoft Search CashBack: Stealing from Google?

    Almost everyone who pays money for advertising uses Google's AdWords PPC program. Don't look now, but Microsoft's Cash Back program just might steal that cash (in the form of market share) back from Google.