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  1. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. The point is that by creating a work-around that...

  2. Google Product Extensions Make It to Mobile

    Log into your Google AdWords account and locate your AdWords Customer ID (located in the top-right corner of every page, just below your login address). We'll start with the Google Merchant Center, as Google requires you to connect your AdWords and...

  3. SearchDay | Launch Google Freedom Now

    Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Here are three more important considerations before you choose to outsource your testing program or "insource" it by...

  4. Microsoft Search CashBack: Stealing from Google?

    Almost everyone who pays money for advertising uses Google's AdWords PPC program. Don't look now, but Microsoft's Cash Back program just might steal that cash (in the form of market share) back from Google.

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. At SES Latino, Brad Geddes of LocalLaunch presented a...