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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Before we get into a few cloning applications, let’s visit the free desktop AdWords Editor program so you can see how simple it is to clone a campaign. While it took Major League Baseball a couple of decades to see the value of nerds with laptops...

  2. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions. Without reserve, Chatterjee told SEW that the call-through...

  3. The Call for Call Tracking Is Answered

    Previously part of the Google Ad Innovations program AdWords call metrics is now being made available to more advertisers to track the number of phone calls an AdWords campaign generates. Both Google AdWords and Marin Software have announced...

  4. SearchDay | Launch Google Freedom Now

    Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Here are three more important considerations before you choose to outsource your testing program or "insource" it by...

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. At SES Latino, Brad Geddes of LocalLaunch presented a...