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  1. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Rosemary Lising, head of GroupM Search Asia Pacific, says from a bidding perspective, keyword search campaigns will continue to be auction driven and that will remain the same but what it means with Google dominating is there's going to be less...

  2. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Analytics -- Arguably the most powerful tools you would ever need in order to maximize the ROI of your SEO campaigns are found in your web analytics software. Google External Keyword Tool -- External meaning available outside of Google...

  3. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    This means that the net ROI for high performing keywords on Google AdWords will be even lower when combined with the combined reach of Yahoo and Bing.of Campaign Management Time Returned - With managing campaigns on Yahoo now out of the picture...

  4. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    You can edit your keywords, negatives, text ads, adgroups and campaigns exactly the same way you would in AdWords Editor. I mean maybe one thing that may differentiate us is we have several large local search agencies as clients, and some of them...