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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following:

  2. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Next, drill a little further down by looking at a similar month...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get paranoid...