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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called...

  2. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. While the average person watching a Google video on shopping campaigns or...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following:

  4. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Some landing pages might not be working, or perhaps the AdWords...