SEO News

Adwords Google Campaigns Content Contextual Advertising

RSS
  1. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...

  2. Just in time planning for SES Chicago 2008

    On Thursday, Dec.attend the “Contextual Ads & Ad Sense Clinic” from 9:00 to 10:00 a.m.the “Ad Copy Continuity Clinic” from 10:15 to 11:15 a.m.and “Brand & Reputation Management” from 11:30 a.m.to 12:30 p.m.

  3. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted...

  4. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? Because understanding the dynamics of mobile search advertising is essential to creating great mobile content ad campaigns.

  5. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled...

  6. Tips for Google Site and Category Exclusion Tool

    Targeting Google AdWords contextual advertising campaigns just got easier. You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks.

  7. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Google Content Network Ads Performing Better?