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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. One of the questions we often ask ourselves is: what does my competitors AdWords account structure...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Outcome: In the example above, the disparity between AdWords and organic conversions is pretty breathtaking.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns. We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t.