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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following:

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner.

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser.

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Assuming your AdWords budget stays the same over time, this allows you to pump more money into those other campaigns in your paid account throughout the month. Did you know Google allows many nonprofit organizations to spend up to $10,000 per month...

  6. Why Quality Score is One of the Least Important AdWords Metrics

    If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad...