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  1. SearchDay | Most Corporate Social Media Efforts Will Fail

    Extortion SEO Sanctioned by Google SEW EXPERTS: SEM CROSSFIRE Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. I run a AdWords campaign using Google's URL builder to...

  2. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania...

  3. SearchDay | Universal Search Should Be a Plus

    SEM CROSSFIRE Could our industry's Big Three replace the old ones? Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. Today, Google launched AdWords options that will...

  4. SearchDay | Maintaining Your Image in the SERPs

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? An Update on Last Week's AdWords Updates Posted by...

  5. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  7. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Is Your SEM Truly Looking at Search Holistically? AdWords Conversion Optimizer Releases New Eligibility Requirements Posted by...

  8. SearchDay | Judging PPC Performance

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Sep 29, 2008 Good morning All, Have a question it pertains to trademarks, my brother owns a bike shop and is looking to do...

  9. SearchDay | Show Me the Money: Bidding for Profitability

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. Concerns Over Google's Monopolistic Actions Make Their Way to DOJ Posted by Nathania Johnson Sep 15, 2008...

  10. SearchDay | Killer PPC Ads: The Final Word

    All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main...

  11. SearchDay | All That Glitters Is Not Chrome

    All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Google AdWords Separates Content and Search Network Stats - FINALLY!

  12. SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?

    SEM CROSSFIRE: Two industry veterans provide their insights on the hottest topics in SEMhere have been some major missed opportunities in our industry; decisions that must haunt those involved. Optimization by Numbers» OUTSOURCED: The inside scoop...

  13. Reciprocal Linking: Reports of Demise Greatly Exaggerated

    Welcome to my "side" of SEM Crossfire. Boggs on Watson's AdWords 101 This will limit your exposure and allow for maximum impressions on the search side while you fine tune your campaign. Relevant reciprocals can be helpful to users, and that's an...