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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Lawson recommends using conversion imports to upload lifetime value data from...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    Several months later, I was performing some AdWords cleanup and revisited the beekeeping campaign. Based on several hundred survey responses, I commissioned the ebook, while I took the AdWords campaign offline while waiting for the finished product.