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  1. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, getting others throughout the organization to become more comfortable in accessing or leveraging insights gained from Google Analytics may be more difficult. In becoming more robust, it is also more complex and likely to be a barrier to...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    It can improve the way your organization handles prospects at the "bottom of the funnel". No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution...

  4. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...

  5. The 16 SEM Managers You’ll Meet During Your Career

    They’re young, talented, and an up-and-comer in your organization. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just...