SEO News

Adwords Google Campaign Experiments

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. During a live-stream event today, Google announced three key AdWords...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Run content experiments to test images and presentation of content. Appropriate geotargeting is mission critical for any local business competing on AdWords. This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and...

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Previous experiments with call tracking proved successful for advertisers and yielded some interesting results. Without reserve, Chatterjee told SEW that the call-through rate currently has no impact on the Ad Rank calculations that Google AdWords...