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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Bulk Uploads in AdWords are designed to allow Google advertisers to make...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...