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Adwords Google Campaign Accounts

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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. When people find out I’m the author of Google AdWords for...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. Many accounts I review suffer from lazy keyword strategies. These accounts rely too heavily on broad match to generate...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us...

  5. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts A few of us old-timers remember life before AdWords Editor. We've recently started using AdWords Scripts, and it's become obvious they're a must-have. Use this plugin to help develop AdWords Scripts.

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures...