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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. Link your AdWords and Webmaster Tools accounts for increased visibility.a. Content and context rich pages, alongside paid search...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Use Google AdWords As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless it's for branding or market saturation, they don't tend to dump a ton of money into AdWords...

  5. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    FC: A lot of that growth happened naturally, but I became aware of the importance of search engine optimization about three years ago. A lot of the keywords came directly from the AdWords Keyword Tool, and I've also used SEMRush and other tools to...

  6. Nomenclature: The Industry Case For and Against SEO

    I don't think anyone has ever been fully satisfied with the term 'search engine optimization', even in the earliest days. With the recent changes on Google from Search Plus Your World to the addition of remarketing functions into AdWords, it's...

  7. Reach and Frequency: SEO Secret to Brand Building on Google?

    For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. Google AdWords used to promote reach and frequency metrics for CPM-based ad...