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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). Buy Attention on Google AdWords Buy some traffic for your assets on AdWords or use remarketing to re-engage with...

  3. SearchDay | Most Corporate Social Media Efforts Will Fail

    Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. I run a AdWords campaign using Google's URL builder to...

  4. SearchDay | Choose the Right SEO Project Goals

    Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Google AdWords Offers New Postpay Payment Method Posted by Nathania Johnson Mar 25, 2009 Google AdWords has...

  5. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Google AdWords Changes URL Display Policy Posted by Feb 23, 2009...

  6. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Google Analytics Releases Urchin 6.5 with AdWords Integration Posted by Nathania Johnson Feb...

  7. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. How about some AdWords .

  8. SearchDay | Use Caution When Growing Your Site

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. I am responsible from an adwords account for a US company.I have to prepare a proposal and I do not know very well...

  9. SearchDay | Will Social Networks Become the New Inbox?

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. AdWords Top 10 for 2008 Dec 23, 2008 In their last blog post of the year, Google's AdWords team has just posted...

  10. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Google to Change Calculations for Quality Score and Ad Rank Posted by Nathania Johnson Oct 31, 2008 Changes are coming to the way AdWords calculates its Quality Score and Ad Rank.

  11. SearchDay | Obama is Winning the Internet War

    Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Google Releases Display Ad Builder Posted by Nathania Johnson Oct 16, 2008 Following in MySpace's footsteps...

  12. SearchDay | Economic Depression 2.0

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Adwords slow showing ads Sep 23, 2008 For the second time is as many weeks, big G is taking...

  13. SearchDay | Could Social Media Be the Google Killer?

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Google to go ahead with Yahoo AdWords Sep 18, 2008 Interesting article where Google says they plan to go ahead with the Yahoo AdWords deal...

  14. SearchDay | Link Marketing: What Google Can Teach You

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Google Makes AdWords Site Stats Logo Optional Posted by Nathania Johnson Sep 18, 2008 Google has made it optional for AdWords users to...

  15. SearchDay | All That Glitters Is Not Chrome

    Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Google AdWords Separates Content and Search Network Stats - FINALLY!