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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Bulk Uploads in AdWords are designed to allow Google advertisers to make...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The presented announcement is available on the AdWords Blog. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. Finally, Google will offer enterprise-class workflow, reporting...

  4. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. AdWords Scripts We've recently started using AdWords Scripts, and it's become obvious they're a must-have. While it's certainly possible to manage PPC using only the AdWords and Bing Ads...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor...