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  1. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions. AdWords Call Metrics are now available to all advertisers in...

  2. Google Announces New Approach to Working with Ad Agencies

    Google is retiring its long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers.

  3. SearchDay | What Should You Do When You Get Canned?

    How to set up a Adword account with 2 or more users, separate login Mar 10, 2009 hello, A customer of mine as asked me to set up a Google Adwords account for him. All employees were eligible for the program that ended this past Monday.