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  1. Google Dropping Radio Ads, Selling Radio Automation Business

    Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and AdSense announced today, the company announced today. Google Audio Ads brings efficiency, accountability, and enhanced ROI...

  2. Search Spend Seems Healthy Despite Slowing Economy

    As search becomes more recognized as something that brand advertisers can use, I'd expect to see more TV and radio dollars shift as well. Search is getting more budget from offline media that are usually used to narrow-cast, instead of TV and radio...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Advertisers can place ads in print (newspapers), audio (radio) and video (TV).

  4. Daily SearchCast, May 9, 2006: Yahoo's New Panama Ad System; Getting Real Time Date; Microsoft's New Moves In Maps; Googlers Fuel California Tax Revenues & More!

    Satellite Radio Right Now, City of Seattle Real-Time 911 Dispatch and more. Google AdWords sponsored listings program. It seems as if Google has reset many of the "inactive" keywords in AdWords advertisers campaigns, so they can start fresh.