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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. What do you think, are Google's new enterprise toys enough to...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. Google Analytics is increasingly focused on topics that were typically addressed in Google...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketers need product feeds, their search platform, CRM software and all of...