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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. AdWords enhanced campaigns removed the ability to target mobile campaigns separately...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. Google Analytics is increasingly focused on topics that were typically addressed in Google...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketers need product feeds, their search platform, CRM software and all of...

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    You still need all the same fields, but you can now manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. Typical reasons might be that the technology is outdated, or there will be a...