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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. The data that I’ve provided here support the fact...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns We think this can be a good thing, but advertisers should continue to understand their audience...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data.

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  5. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    What are your top tips for Google AdWords enhanced campaigns? Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all...

  6. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Google's conclusion isn't surprising and perhaps reassuring to those advertisers still on the fence about the impending enhanced campaigns upgrade deadline: AdWords enhanced campaigns makes it easy for advertisers to capture this incremental traffic.

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. With this new feature being rolled out very recently and advertisers still growing...