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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  2. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    You can edit your keywords, negatives, text ads, adgroups and campaigns exactly the same way you would in AdWords Editor. Later we designed a multi-engine bulk editor, which we designed just like the Google AdWords editor, but it support AdWords...

  3. Google AdWords Quality Score -- That's Old-School for SEO

    That's right, build a page that is specific for every keyword that you're targeting with your AdWords campaigns. The AdWords blog has reported that they often apply a "disabling rule" that inhibits ads with very low CTRs for a given query from...

  4. SearchDay | Killer PPC Ads: The Final Word

    I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is Google's financial yield from an ad. Viral Link Building: Size Doesn't Always Matter LINK LOVE Despite some...