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  1. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions. AdWords Call Metrics are now available to all advertisers in...

  2. The Call for Call Tracking Is Answered

    Previously part of the Google Ad Innovations program AdWords call metrics is now being made available to more advertisers to track the number of phone calls an AdWords campaign generates. Both Google AdWords and Marin Software have announced...

  3. SearchDay | Launch Google Freedom Now

    Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Here are three more important considerations before you choose to outsource your testing program or "insource" it by...