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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Bulk Uploads in AdWords are designed to allow Google advertisers to make...

  2. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    As mentioned above, AdWords ads that are run through the Google Grants program have a $2 max CPC. To balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers.

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Google’s current AdWords policy prohibits intellectual property rights infringement by advertisers, though they note that trademarks are territorial and apply only to certain goods or services. They also prohibit the promotion of counterfeit goods...