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  1. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all remaining campaigns automatically, bringing everyone onto the...

  2. Get More Attention with Legal PPC Ad Symbols

    Both of these posts got me thinking: are there other symbols that advertisers can use in their ads? Another good friend, Brad Geddes, referred to the PPC Hero post (in his great BGTheory blog) and added a clever method for typing trademark symbols.

  3. SearchDay | Selling SEO During an Economic Downturn

    According to the Google AdWords blog, here's what you can look forward to: Image picker: You can now choose from previously uploaded images when creating your ads.Real-time editing: See what your text and other customization .

  4. SearchDay | Measuring a Text Ad's Effectiveness

    AdWords Advertisers - A Worldwide Conference? I have no idea how many AdWords advertisers there are worldwide, I would estimate around 500,000. Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to...

  5. SearchDay | Interpreting Keyword Reports

    AdWords Conversion Optimizer Releases New Eligibility Requirements Posted by Nathania Johnson Oct 13, 2008 AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool.

  6. SearchDay | Making the Most of Search Engine Copywriting

    Google Launching Quality Score Changes in Days Posted by Frank Watson Sep 15, 2008 Google AdWords blog announced it will be launching the changes it told us about last month in the next few days. Setting ad group bid prices at the beginning of a...

  7. SearchDay | Show Me the Money: Bidding for Profitability

    Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. Concerns Over Google's Monopolistic Actions Make Their Way to DOJ Posted by Nathania Johnson Sep 15, 2008 Sourcetools.com, a...

  8. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main...

  9. SearchDay: Killer PPC Ads: The Fundamentals

    Implications of Google's AdWord Changes Posted by Frank Watson Aug 23, 2008 Google quietly announced the changes to AdWords on Thursday through their blog. Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty...