Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Google Screensharing – AdWords CommunityAdWords...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords. Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. After slamming Google AdWords for taking control...
AdWords Enhanced Campaigns SEW: How about them AdWords Enhanced Campaigns? Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop.
Google had determined that their ads represented a poor quality experience for searchers, so it penalized the advertisers until they improved that quality. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
Their AdWords blog post closes stating Google's "zero-tolerance" policy for bad ads and reiterates commitment to do "whatever it takes" to keep the web – and Google users and advertisers – as safe as possible.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. What is surprising is the number of advertisers who are neither engaging in...
Google simplified the buying of video ads on YouTube and the Google Display Network with AdWords for video. Targeting, measurement, and reporting for video ads on YouTube and the Google Display Network are integrated into AdWords.
I have not seen it officially posted to the AdWords help section or blog. Starting on October 31st, I launched a new Display campaign in AdWords and followed this process of launching with CPM bids. Maybe this is acceptable for some advertisers...
While it may have seemed like a black box for ad pricing Alferness told SEW it is an important game mechanic within AdWords to enable Google to have a permanent data-centric dialog with advertisers on how to improve their campaigns and create a...
Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm.
So we've made the hard decision to close our TV Ads product over the next few months," Shishir Mehrotra, VP of product at YouTube and video at Google, wrote in a blog post. In part, Google's TV effort was slow to attract new advertisers and more...
Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog. YouTube's pay for engagement ad model, TrueView, is now available...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that along with enabling mobile app campaigns through the AdWords system, advertisers will also be able to target specific types of smartphone or tablet...
In addition, there were plenty of well-written blog posts, pleas to Google, and advertisers who filled out feedback to AdWords, all of which combined to inform the search giant that we weren't happy. In this instance, it's not quite over because...
All of this likely fell under the radar of most advertisers as it's all sorta hidden at the bottom of Advanced Campaign Settings through your AdWords interface. Trust Google to not just show the ads that have a better click-through rate (CTR) but...
