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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, Google isn't a casino, and AdWords advertisers aren't gamblers. CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. In the preceding figure, you can see that ad positioning is determined by Ad Rank.

  3. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords.