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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screenshot of this in-app game category in the AdWords interface: Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, in the spirit of making data available to the entire organization, the new 'Audience Overview' user interface provides segmentation of data the way users want to see it and the ability to drill deeper into audience reports.

  3. Dialing Into Success with Google AdWords Call Tracking

    Google entered the foray a while back by introducing Call Extensions directly into the AdWords interface. Calls tracked through mobile click-to-call activity as well as manually dialed calls through the forwarding numbers are all tracked in your...