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  1. 3 Tactics for Demographic Targeting on the Google Display Network

    Previously, AdWords offered a demographic bidding option. We’ve pulled together a plan that can help segment your audience by demographic/psychographic profiles on the Google Display Network. How does Google determine a demographic profile and...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. The winners in the competitive bidding landscape of AdWords for...

  3. PPC Bid Management 101

    Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. As with most of Google's tools, it's free if you are using AdWords. Did you know that approximately 65 percent of...

  4. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. At present advertisers with diverse ad groups within their content campaigns have only one option: split...

  5. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. Google AdWords ranks sponsored listings based on a number of variables including the CPC (bid price), click...