AdWords Express is a great way for advertisers to get their toes wet in the world of online advertising, and it is great to see Google continue to support this and to drive more advertisers to AdWords.
Create a Google AdWords Account Your first stop is Google AdWords. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. Make sure that your AdWords and YouTube accounts are linked together.
A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. What are your favorite new features, tools, bells and whistles in Google AdWords? In this tool, AdWords has a default bid setting “Use the...
I don't think the conversion tracking is that good and maneuvering though the ad platform is somewhat confusing," he said, noting that it would take Twitter a while to approach the level of Google AdWords or Facebook in allowing companies to see...
Google Screensharing – AdWords CommunityAdWords associates can now invite you to share your screen. The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council.
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. Further, this shows that while it's important for...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. These advertisers had no specific mobile strategy, which is a good sample to consider considering that many advertisers...
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Unruly, a video technology company, today launched...
That joke contains a significant AdWords secret: most people search for a solution to their problem only when it Hurts Enough Yet. The other advertisers are all focused on the details of the offer. Check out the Google search results page for "get...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords. Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
If you’re using Google AdWords conversion tracking, you’ll also find some useful data in the Search Funnels reports. To find the Search Funnels reports in AdWords, go to Tools, then choose Conversions, and then choose Search Funnels.
It’s a problem because the complexity that is AdWords has had a familiar side effect: advertisers are forced to spend huge resources mastering AdWords at the expense of mastering their markets. The second problem hits Google’s bottom line more...
AdWords Enhanced Campaigns SEW: How about them AdWords Enhanced Campaigns? Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop.
Advertisers who would still like to promote phone numbers in their AdWords advertising can use the call extensions feature. One cost Google is eliminating with AdWords enhanced campaigns upgraded call extensions is the $1 charge for using a Google...
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
