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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is replacing Product Ads. Google creates ads for search using information about your products communicated through the Google...

  2. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Keyword Trends and Program Development Try reviewing the latest updates in AdWords here and here, and in Bing once a month when...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. For each keyword we can assign a match type, which basically determines how...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    As mentioned above, AdWords ads that are run through the Google Grants program have a $2 max CPC. Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the...