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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign format.

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    ProFlowers.com and 1800Flowers.com also maintain the top two positions for product listing ads (PLAs) impressions, with 12.4 million PLA impressions and 9.4 million impressions, respectively. Advertisers in the flowers and gifts sector spent more...

  3. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  4. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  5. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. So merchants can now access product inventory details directly...

  6. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google+ Shared Endorsements for Product Listing Ads Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores...

  7. Why Google Will Reject, Block, or Flag Your Data Feed

    If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through the Google merchant login. You can see overall data feed information in AdWords, but your Google Merchant Login has a more in-depth...