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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The time-on-site and bounce rate for our campaigns were comparable to the website average. Anything Lurking the AdWords Change History? Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Keep a careful eye on your top AdWords competitors, and look for...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing...

  6. Why Quality Score is One of the Least Important AdWords Metrics

    If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get paranoid...

  7. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Google has announced that sitelinks on desktop search ads, first introduced in February this year, are now rolling out to users in all countries where AdWords is available. In the announcement, Senior AdWords Engineer Pramod Adiddam warns, “Like...