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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Once imported, advertisers can sort the retargeting lists into groups to...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. They can provide unbelievable keyword opportunities that...

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Within Google AdWords there are number tactics to exclude traffic from your GDN campaigns. Many people utilize their Remarketing lists for targeting the GDN. Behavioral exclusions such as placements and remarketing lists are much more effective...

  7. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). AdWords ads appear for keyword searches which...