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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    AdWords advertisers should assume that the quality score of their ads can always be improved. However, Google isn't a casino, and AdWords advertisers aren't gamblers. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...