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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    AdWords advertisers should assume that the quality score of their ads can always be improved. However, Google isn't a casino, and AdWords advertisers aren't gamblers. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Advertisers who aren’t should view traffic from current AdWords campaigns by segmenting by device type. The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and...