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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. You can link your YouTube account directly to your AdWords account and run...

  2. How to Move an AdWords Campaign Without Breaking it

    This process included pausing underperforming keywords, adjusting bids, adding negative keywords, and pausing weak ad text variations. If you need to make major changes to an AdWords account, such as moving ad groups between campaigns or even...

  3. Google AdWords Adds Statistics Tabs

    Ad Variations displays all the ads you have created for this campaign. The new tabs are named "Summary," "Keywords," and "Ad Variations," they can be found if you click deeper into a campaign. I just discovered that Google has updated their AdWords...