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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    AdWords advertisers should assume that the quality score of their ads can always be improved. Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the commercial...