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  1. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    That being said, there have been a few accounts where Search Partners perform well (or even better than Search). Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their own...

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Yahoo paid search advertisers following this story, should have already transitioned accounts to adCenter. This means that the net ROI for high performing keywords on Google AdWords will be even lower when combined with the combined reach of Yahoo...