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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures...

  3. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. No action is required on behalf of Google AdWords Users currently using conversion tags to take...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much...

  6. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For most accounts, transactions dip dramatically on Saturday when compared to Friday – but this is normal. The biggest danger of "abnormal data" is that it can guide your team in the wrong direction when it comes to optimizing accounts.