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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us...

  2. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts A few of us old-timers remember life before AdWords Editor. AdWords Scripts We've recently started using AdWords Scripts, and it's become obvious they're a must-have. While it's certainly possible to manage PPC...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  4. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    This tool can help identity those areas, and assist you in ensuring your accounts function at their highest capacity. If you are managing multiple accounts and adding new campaigns on a frequent basis, it can sometimes be difficult to keep track of...