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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures...

  3. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Link your AdWords and Webmaster Tools accounts for increased visibility.a. SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. Google '(Not Provided)' Traffic Highest for Tech...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. Google Analytics is increasingly focused on topics that were typically addressed in Google AdWords.

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Ever since Google made the change to use secure searches for those logged into their Google accounts, it was only a matter of time before the switch to where all searches were secure. You should make a point of going into your account every 30 days...