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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  3. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    If you already have a Google Analytics account, you can connect the two within the AdMob Analyze tab. Google acquired AdMob in 2009, and have made several updates to the platform in recent years, including making AdMob ads available within Google...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Click on the Create Report button and it will save it in your account. Simply follow these steps to add custom reports to your own GA account: All of the reports that I'm sharing today are pre-built and just two clicks are needed to add these...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Search marketing software and service company WordStream...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Recently, the company gave special focus to tracking click-to-call conversions on its AdWords account. The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting.