Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Google AdWords Quality Score Google uses it as a factor to calculate your rank...
Bing Ads Share of Voice (SOV) report is similar to Google AdWords’ Impression Share. The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made...
The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required. The October 1 deadline is approaching, when Google Shopping results...
This is a classic SEO con-artist tactic whereby traffic is purchased from paid online marketing services as reputable as Google AdWords. Savvy coders might even rewrite the traffic coming from AdWords to make it appear as legitimate organic...
Most use or know about Google’s AdWords Keyword Tool nowadays. When using Google's keyword tool, make sure you select “Exact Match” (from the left navigation) so that you can get a sense of how many monthly searches are performed using that...
While not directly tied to search quality, the correspondence one affiliate marketer had with the AdWords quality team was revealing. Google’s Panda algorithm is an enigma, a paradox. Perhaps that’s a good thing, but I don’t think anyone has the...
Promoted Video pricing change: Focusing on the value of views - Inside AdWords Google boss: anti-piracy laws would be disaster for free speech - The Guardian Google leases new campus across Hwy.in Mountain View - San Jose Mercury News
Google AdWords Expert Part Three - Keywords and Match Types - Epiphany Solutions Digital Marketing Blog The New Google Analytics Available to Everyone - Google Analytics Blog Privacy groups urge public to push for industry adoption of Google Buzz...
In addition, Chevrolet, Volkswagen, Audi, and HomeAway are using Google AdWords campaigns to promote their Super Bowl ads. Measuring Free Clicks in AdWords by Jason Tabeling It is the 164th birthday of Thomas Edison and Google has honored him with...
Google Adds Location Markers To Adwords, Blue Marks The Spot by Frank Watson Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to make your listing stand out amongst the other...
There's still time to meet your 2010 resolution to become Google AdWords certified - Google Agency Ad Solutions Blog The Google AdWords team, who are celebrating 10 years of AdWords, sent this hilarious video out to advertisers yesterday in 43...
Google Agrees To Pay $3.5 Million In AdWords Settlement For Accidental Content Bids - Search Engine Land And we charge advertisers only when a viewer has chosen to watch your ad, not when an impression is served," Google announced in the Inside...
Google AdWords - Comparison Chart by Greg Habermann Google AdWords - Search Engine Journal Seller rating extensions available on Google.co.uk and Google.de - Inside AdWords Holiday Marketing Central by Google - AdWords Agency Blog
A New AdSense Scam Targeting Google AdWords Display Network Advertisers - Webranking.com Google Testing New AdWords Preview Tool - Search Engine Roundtable See potential placements for Google Display Network campaigns - Inside AdWords
He did a decent job of walking the audience through the Google AdWords Keyword Tool. All you have to do is go to the tool and hit the "About this data" link: represents the number of advertisers bidding on each keyword relative to all keywords...
When we reviewed the AdWords account performance, we noticed a lot of lost impression share due to budget. Google buckets lose impression share in two ways: budget and rank. These two are intertwined with each other, but testing the true variance...
Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal. Google AdWords Placement Tool: Google provide a powerful tool to search their internal database of...
Sep 23, 2009 I noticed a preview of a beta version of the Keyword Tool, in one of our accounts: Anyone else have access to this in an Adwords account? AT Google Says "Yeah, So? Posted by Nathania Johnson Sep 29, 2009 AT&T has written a letter to...
Google Adwords Preview Tool - Natural Results are not Geo-Targeted Sep 22, 2009 Perhaps someone could verify this.https://adwords.google.com/select/AdTargetingPreviewTool You would assume the _natural results_ would also be based on the GEO...
