Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the following problems: rel=canonical to the first page of a paginated series; absolute URLs mistakenly...
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. Periodically check all your URLs to make sure the pages are still live. Launched a display test with a big budget.
For campaign import, my favorite timesaving features is the find and replace function which works well for destinations URLs. Bing currently works with PriceGrabber.com, ResellerRatings.com, and BizRate.com to display merchant ratings for...
Google simplified the buying of video ads on YouTube and the Google Display Network with AdWords for video. Targeting, measurement, and reporting for video ads on YouTube and the Google Display Network are integrated into AdWords.
Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best for the company. An ad's historical performance on a particular site...
Make sure to send all of your sitelinks to unique URLs: AdWords launched a new policy that all sitelinks within a campaign need to send users to a unique URL. Manage Google Display Network (GDN) campaigns at the ad group level with Flexible reach...
Specifically, seeing their ad copy in near real time (which can be sorted by how often their ads are served, together with landing page URLs and the keywords which triggered their ads) enables you to stay on top of important changes in their...
You should define lists based on your site URLs. If you’re not new to Google remarketing, the odds are that you would like to create your new universal remarketing tag in the same account that you currently use now for display and remarketing.
The placement tool will, based on keywords, URLs, a category or combination of these, suggest sites within the Google Display Network to place ads on. It's perfect for profiling individual sites or, when planning a display campaign, drilling down...
Use dynamic keyword insertions, custom URLs, and remember to read the guidelines on what Google will/won’t accept. There are different types of budgets and bidding options – CPC (for search or display), cost/thousand (CPM) (only for display...
Should AdWords display ads in the branded campaign, sweaters campaign, or a special brand + sweaters campaign? Excluded placements: Specific sites/URLs you don’t want your ads to show on. Display campaigns also have two types negatives
Fewer URLs and more crawl budget but not IE8 supported or with older versions of Firefox. The big topic in the mobile development world is responsive web design, which is device agnostic, using the media query in CSS3 to detect the display size.
But it's worth including remarketing amongst the other display targeting techniques in AdWords. This is where AdWords display targeting really comes into its own. You'll need to keep an eye on the URLs you're appearing on and see how relevant the...
Editing copy and display URLs All new or modified ads on Panama are required to have an ad title of 25 characters (instead of 40) or less, and a display URL of a maximum 35 characters on February 1; ready for migration across to adCenter.
Adapt your destination URL strategy in AdWords paid search and/or Google Display Network. You might test for different URLs tied to branded terms. Create dedicated mobile-specific campaigns in AdWords, and offer mobile-optimized content for a good...
Get campaign tracking on your MSN destination URLs. Also, Social Snap has launched a free URL tracker to help build and store custom URLs. MSN’s Publisher Network is notoriously less reliable than Google’s Display Network.
No Click Data for Individual Destination URLs Along the same lines, Google doesn’t display data for each individual sitelink. Sitelinks will display for all ads in a campaign that qualify for the top-of-page spot.
Low-quality or thin content: Remove these URLs, but carefully. It should be done deliberately and methodically, especially if there are thousands of URLs or more. Expand the browser to a minimum of a 1024 x 768 pixel display.
Additionally, you can use the concatenate function to quickly generate display URLs. However, one of the downsides of building ads in Excel is never quite knowing if you’ve hit character limits for headlines, descriptions, and display URLs.
Back in January, Google began lowercasing display URLs and testing related PPC ads, then followed up in February by increasing the length of AdWords headlines, reverting ad backgrounds to yellow, and then in March we reported on spaces on display...
