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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email...

  2. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Intuitively, anyone who’s pulled back the covers in their analytics to view the actual page URLs from some of this "direct" traffic knows there’s an attribution problem. In fact, marketing firm RKG stated that, "analytics packages misattributed an...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best for the company. An ad's historical performance on a particular site...