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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend setting up competitor alerts to get notified when new keywords used, ads are changed or new SEO rankings appear for any of the URLs you want to monitor. Display One of the questions we often ask ourselves is: what does my competitors...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Intuitively, anyone who’s pulled back the covers in their analytics to view the actual page URLs from some of this "direct" traffic knows there’s an attribution problem. In fact, marketing firm RKG stated that, "analytics packages misattributed an...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best for the company. An ad's historical performance on a particular site...

  5. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Should AdWords display ads in the branded campaign, sweaters campaign, or a special brand + sweaters campaign? Excluded placements: Specific sites/URLs you don’t want your ads to show on. Display campaigns also have two types negatives