Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks. Enhanced campaigns get Google+ annotations and an upgrade center.
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. This new capability goes significantly beyond the useful information about how your ad is performing and who...
Bing hits back on AdWords enhanced campaigns. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest...
While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and campaigns that are creating engagement and revenue.
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. And all of the Ad Age Top 100 brands are now running campaigns on YouTube.
However, I would also suggest that they're probably not running their branded PPC campaigns all that well if they come to this conclusion. Another issue, pointed out by Schwartz and many of our jurors, is that while eBay has great consumer...
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. In order to compete and drive strong ROI, you...
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.
Very tight and specific campaigns/keywords structure. The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it.
Optimizing search campaigns across multiple search types and in multiple formats was the clear message sent from Google - on how to optimize for Google. For many this signified a tipping point and choice between scraping or having access to the...
But once they set up their campaigns and set them live, they feel your work is done. Due to budget cutbacks or a lost account, they were moved over to manage SEM campaigns. You may know the Oversharer from such tweets as ‘Just updated over 100...
Google: Create targets for your Dynamic Search Ad campaigns. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. Every retailer must incorporate these ads as a part of their...
Branded Campaigns in AdWords penny per view. If this tip has you lost, check out these Google AdWords placement targeting campaign tips. Negative Placements or Only Targeted Placements in Google AdWords Display Network
While it may have seemed like a black box for ad pricing Alferness told SEW it is an important game mechanic within AdWords to enable Google to have a permanent data-centric dialog with advertisers on how to improve their campaigns and create a...
These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves.
Even small businesses are discovering that ad campaigns on YouTube are a great way to engage customers – especially during the holidays. That’s why marketers should be launching ad campaigns on YouTube in time for the holidays.
The game is continually evolving – this is type of skillsets I’ve found to be most important in our content marketing campaigns to date. Google AdWords is obviously a good start for keyword research, but don't just leave it there - use UberSuggest...
Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog. You can customize your ad campaigns so they reach a broad audience...
Use the YouTube keyword tool to get additional suggestions for keywords rather than relying on the AdWords keyword tool or only copying keywords from your existing search campaigns. Below are five super simple tips to help you get the most from...
